Publish date: 27 June 2025
Read in: 8 min
With age, the face loses volume and its youthful contour. This is especially noticeable on the cheeks, chin, around the lips and nose, and at the corners of the mouth. Unfortunately, this process cannot be halted by creams alone. So, how can you improve the facial contour? There are several proven and effective methods. Discover the exercises and treatments!
Aging of the face is not only about pigmentation changes or wrinkles, but also the loss of its oval shape.
As the years pass, the production of collagen, elastin, and hyaluronic acid, which are essential components for healthy and strong skin, gradually diminishes. This inevitable process begins as early as the age of 25 when the first shallow wrinkles around the eyes and forehead start to appear. Additionally, these changes are accelerated by harmful habits such as smoking, excessive alcohol consumption, and overexposure to the sun. Over time, around the age of 40, the loss of tissue density and volume in the face becomes increasingly noticeable.
This happens because, with age, the amount of subcutaneous fat and bone tissue decreases in certain areas of the face. The reduction in skin firmness and the effects of gravity cause the fat to shift towards the lower part of the face, creating defects like “jowls” (sagging, pear-shaped cheeks) and a double chin. The jawline also changes, becoming softer, while the nasolabial folds and “marionette lines” deepen, and the corners of the mouth begin to droop. These imperfections alter the face’s oval shape, giving it a sad and tired appearance.
The skin aging process can be delayed by using proper skincare. Special creams and serums enriched with amino acids, hyaluronic acid, and vitamin C can be particularly helpful. These ingredients stimulate the skin to produce collagen and elastin, thus improving its elasticity. At least once a week, it is worth performing a cleansing exfoliation, combining it with a gentle facial massage (this helps stimulate blood circulation). However, over time, more effective methods may be necessary to improve the facial contour. The best rejuvenating effect can be achieved through properly selected exercises for the face contour, as well as aesthetic medicine treatments, which have a truly high effectiveness.
Changes that distort the contour of the face take away the charm of every woman.
A natural way to maintain youthful skin without injections and other professional facial treatments is facial gymnastics (face fitness). These exercises strengthen the muscles and firm the skin around the forehead, eyes, cheeks, and chin. Many people are still unaware that their facial muscle condition has a huge impact on the appearance of their face – the stronger the muscles, the more elastic, firm, and radiant the skin becomes. However, it is important to perform these exercises regularly (just a few minutes a day, for example, during your evening routine). Face fitness stimulates collagen production and improves blood circulation, making the skin better oxygenated and nourished.
These exercises can firm the skin and accentuate the facial contour, including: reducing nasolabial folds, smoothing wrinkles, eliminating a double chin, lifting sagging cheeks, and the corners of the eyes and mouth. To maintain the effects, it is beneficial to combine the exercises with daily skincare (the basis should be exfoliating and moisturizing the facial skin). Here are three example exercises to improve the facial contour:
Both performing appropriate exercises and using firming cosmetics can help slow down the skin aging process to some extent.
However, when the facial contour changes and the skin begins to sag more noticeably, it’s time to take more decisive action. If you haven’t yet tried professional aesthetic treatments, now might be the right time to consider them. These treatments can help halt the aging process and restore lost facial features without the need for surgery.
Here are a few rejuvenating treatments that can visibly lift the facial contour, offered by aesthetic medicine clinics:
As we age, our face loses its youthful contour and firmness. However, it is possible to maintain a healthy, youthful, and radiant appearance without undergoing painful surgical procedures. To achieve this, it is essential not only to focus on proper skincare and implement facial contour exercises but also to take advantage of professional aesthetic treatments that can restore your face’s youthful look.
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